Vega Completes Acquisition of Source Code Used to Develop Online Games

LONDON, Aug. 21 /PRNewswire-FirstCall/ -- VEGA PROMOTIONAL SYSTEMS,
INC. (Pink Sheets: VGPM.PK) today announced it has completed the purchase
of source code used to develop massively scalable on line games.

As previously announced on July 9th, the completion of this transaction
allows VEGA to begin the development of massively multiplayer on line
games. The Company plans to launch its own promotional network using the
source code to develop a "learn to play poker with Bob the Butcher" series.
This product will have Bob the Butcher teaching people all over the world
the art of playing poker.

Bob the Butcher is a well known U.K. professional poker personality.
His presence is often requested at international events, charities, fund
raisers, and on television. Utilizing software licensed from Vega, Butcher
Poker, Ltd has announced the launch of its free rewards-based online poker
site for U.S. players. Butcher has created a completely free-to-play online
poker room. The site features Fixed Limit, No Limit and Pot Limit Texas
Hold'Em, with each player receiving $1,000 in play-money to start, which
can be freely replenished at any time. Advertisers can place their messages
on many areas of the site, such as on a player's hat, the felt, or brand
items on the board such as soft drinks, and in play signs.

Michael Herron, CEO of Vega stated, "We have extensively researched the
global market and have found that developing countries with emerging
economies have the same or greater propensities for rapid adoption of
online games. They often cannot afford console games like Microsoft Xbox
(MSFT) or Sony PlayStation (SNE) and the high price of game cartridges, and
as a result they migrate to online games that can be played on personal
computers, that are readily accessible through internet cafes, schools, or
at home. As a result we are focusing on developing games in multiple
languages that target this demographic."

Screen Digest has found that the market value for massively multiplayer
online games in the West hit $1 billion for the first time in 2006. The
North American subscription market was worth $576 million, while Europe was
worth $299 million. While subscription services continue to dominate in the
West, accounting for 87% of the market, virtual item sales and in-game
advertising have also made their mark during the year. The growing impact
of these new business models is symptomatic of the increasing influence of
traditional MMOGs on other online platforms and games sectors, such as
social networking sites and casual online games. Both of these sectors are
now broadly adopting many MMOG-like strategies and characteristics.

By 2011 the MMOG subscription market will be worth over $1.5 billion
and Europe will enjoy the stronger growth between the two Western regions.
Over the five year period, Germany will remain the largest subscription
market in Europe, followed by the UK. France will see the most significant
value growth of over 16% compound annual growth rate over the term, while
Spain and Italy will both experience subscription value compound annual
growth rate of more than 15%. World of Warcraft is by far the most popular
subscription game, accounting for 54% of the subscription market in 2006,
generating revenue of $471 million.

Vega is actively seeking to acquire or build a series of social
communities where it can introduce its games as a form of social
interaction. The cost of the software acquisition was $1.5 million with
$250,000 paid in cash, and the remainder payable in cash or stock at the
discretion of Vega. Vega also announced that it will postpone the "The All
Star Transcontinental Challenge" as announced June 28th, and looks to
reschedule the event.

About Vega Promotional Systems, Inc.:
Vega Promotional Systems, Inc. is a marketing company that is seeking
complimentary business opportunities that will allow it to increase its
shareholder value. The Company's stock trades under the symbol VGPM on the
pink sheets.

Certain statements in this release constitute forward-looking
statements or statements which may be deemed or construed to be
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. The words "forecast," "project," "intend,"
"expect" "should," "would," and similar expressions and all statements,
which are not historical facts, are intended to identify forward-looking
statements. These forward- looking statements involve and are subject to
known and unknown risks, uncertainties and other factors which could cause
the Company's actual results, performance (finance or operating) or
achievements to differ from future results, performance (financing and
operating) or achievements expressed or implied by such forward-looking
statements.

Press Release - 2007-08-22 05:45:45