Paradise Poker searches for the poker KING OF CANADA

TORONTO, Jan. 9 /CNW/ - Canada is a hotbed of great poker players and
Paradise Poker is in search of the best one to crown him or her KING OF CANADA
with a $50,000 prize. This first-ever exclusively Canadian poker tournament
kicks off with daily freerolls at ParadisePoker.com on January 8th and
concludes with an online main event on April 15, 2007.

"Canadian players consistently win or place well in poker tournaments all
over the world," said John Faley, Paradise Poker Marketing Director. "The
field is already strong and new Canadian players are joining Paradise Poker
everyday, so we decided to hold a tournament just for them."

Beginning Monday, January 8, the top 50 players from each daily heat
qualify for the weekly KING OF CANADA final table held every Sunday at 10 p.m.
ET. Twenty-six Sunday final winners will earn a seat at the KING OF CANADA
main event held online on April 15. The winner will receive a cool $50,000
CAD. The KING OF CANADA poker tournament is only open to residents of Canada.

During the opening week, players can enter a special one-time KING OF
CANADA side table by depositing $50 into their ParadisePoker.com account using
the deposit code KINGCAN1. The first place finisher at the side table
automatically earns a spot at the KING OF CANADA main event on April 15.

Additionally, four seats to the KING OF CANADA main event will be
randomly awarded to customers who have played in a KING OF CANADA qualifier
and deposited a minimum of $100 to their ParadisePoker.com account in that
same week. A KING OF CANADA SURVIVOR SEAT at the main event will be awarded to
the player with the most Sunday final appearances. One lucky player will win
the Paradise HOTSEAT -- a seat to the final table via lottery.

Paradise KING OF CANADA main event payout structure:

- 1st place $50,000 CAD
- 2nd place $7,500 CAD
- 3rd place $2,500 CAD
- 4th place $2,000 CAD
- 5th place $1,500 CAD
- 6th place $1,250 CAD
- 7th place $1,000 CAD
- 8th place $750 CAD
- 9th pace $500 CAD
- 190th place $500 CAD

About Paradise Poker (http://www.paradisepoker.com)
Paradise Poker is one of the original online poker rooms and offers the
safest, most secure, and entertaining environment for poker players online.
Established in 1999, ParadisePoker.com joined forces with Sportingbet PLC
(London Stock Exchange: SBT) in 2004. Sportingbet PLC is headquartered in
London, England and is one of the world's largest publicly-traded online
gaming companies.

Press Release - 2007-01-10 06:21:23