Online Casino Wins the World Famous Pink Bunny Poker Auction

Guess which online casino was willing to pay someone $15,100 to wear a pink bunny suite at the 2005 World Series of Poker? If your answer is the Golden Palace, then you have guessed correctly. I bet you didn´t even have to think long about this one. We have all been accustomed to their highly entertaining promotional antics by now that nothing can really shock us anymore. The online casino has been pulling out all the stops doing one wacky thing after another. Recently, we have witnessed everything from naming babies and monkeys after the online casino to purchasing the alleged pregnancy kit of Britney Spears. These advertisement tactics must work, which is why the Golden Palace has managed to maintain its status as one of the most popular online casinos for so long.

Jeremy Enke, one of the leading promoters in the online casino industry, auctioned himself on eBay, promising to wear a pink bunny suite that features the winning bidder´s company logo at its front. Naturally, the marketing geniuses over at the Golden Palace couldn´t pass up on the opportunity to get their online casino some air-time at the biggest poker event of the year. On his part, Enke has pledged that he would pay for the $10,000 WSOP buy-in from his own pocket, and that he would wear the suit to some of Las Vega´s hot-spots in an effort to promote the winner. Enke is also going to write about his experiences at the Golden Palace´s website, in addition to a special Blog that was set up especially, called the Pink Bunny Poker.

Amazingly enough, bidding for the "The World Famous Pink Bunny Poker Auction" started at a measly 1 cent. It ended with the Golden Palace´s winning bid of $15,100. This is not the first time that the online casino uses people as add space. Not too long ago, the Golden Palace paid a pregnant woman to tattoo their logo on her belly, and another guy to do the same on his forehead. However, their latest publicity stunt takes it to a whole other level. Think of the enormous exposure that the online casino is going to receive as a result of that. Millions of people are going to be glued to their TV watching the WSOP on ESPN every night. You got to give them a lot of credit for their brilliant marketing strategy. It seems that not a week goes by that the Golden Palace is not making headlines.

http://www.onlinecasinoreports.com - 2005-06-02 03:02:17