Everest Poker Selects Ketchum to Manage its European Press Relations
Ketchum Paris, media relations and influence strategy agency (DDB group in France), adds Everest Poker to its list of clients.
Ketchum Paris is in charge of publicizing the French website www.everestpoker.net, a beginner-friendly poker site entirely in French, which allows all types of players to increase their skill level through game simulations.
The agency will also manage the PR activities around Everest Poker involvement with local, European, and worldwide tournaments.
In addition to this, Ketchum Paris will coordinate European press relations, in particular with Ketchum Munich in Germany.
"We are very happy to contribute to the visibility and positioning of a qualitative online gaming platform with growing popularity. Winning this new client has strengthened the .com expertise of the agency following the recent signings with Maxicours.com and LeGuide.com. Ketchum Paris’ positioning of Everest Poker is strategic. Beyond managing the press relations, the agency has been assigned the coordination of the European agencies," comments Jean-Martial Ribes, President of Ketchum Paris.
Everestpoker.com is the first site dedicated to the international poker playing community. Recognizing the many non-English speaking poker enthusiasts around the world, Everest Poker has built the only poker software fully localized in 11 different languages. In addition, Everestpoker.com offers poker players customer support in 15 languages, and is involved with local poker initiatives through partnerships and participation in national, European and worldwide tournaments.
