888.com Offers the First Ever In-Flight Entertainment Casino

Gibraltar (PRWEB) April 27, 2007 -- 888.com (http://www.888.com), the World's No.1 online casino, is set to break boundaries as the first online casino to enter the booming in-flight entertainment industry, as it joins forces with in-flight entertainment (IFE) software developer DTI (http://dtisoft.com/index.php) and announces today a partnership bringing the casino games experience to airlines worldwide.

The service will include the most popular 888 games including blackjack, roulette and slots among others. These will be available in real money and free play on numerous airlines served by DTI depending on the flight routes and relevant regulatory environment.

DTI Software has more than twelve years of experience in the IFE industry. It provides in-flight entertainment services to most of the world's leading international airlines; including British Airways, Singapore Airlines and Cathay Pacific Airways. DTI is based in Montreal, Quebec, Canada.

Gigi Levy, Chief Executive Officer of 888.com, said: "This venture represents a significant addition to our innovative 'every game; everywhere offering, alongside our Internet and mobile proposition, that clearly attracts entertainment consumers in more places every day. By partnering with DTI, the clear IFE market leader, we are redefining interactive gaming in flights and expanding even further our global reach."

"We took our time to make sure we would partner with the most recognized name and company in its field," said DTI's CEO Nicolas Belanger. He added: "The combination of 888.com expertise and know-how in online casino management and DTI Software's world leading expertise in non-traditional operating platforms and IFE content ensures a winning premise for great products that will soon be available to the IFE industry."

For further information, please contact Zoe Sobol @ 888.com:
020 7935 8355/ zoe.sobol @ 888holdings.com

About 888.com:
888.com is the world's No.1 online casino. It has millions of members worldwide who enjoy an online gaming experience like no other.

Founded in 1997, 888.com offers two market leading products "Casino on Net" the worlds No.1 on line casino offering all the thrills of the big games in Vegas from your pc and "Pacific Poker" where you can enjoy the excitement of competing against your friends and fellow members in any of the poker rooms. Both games are available to play in real money and practise mode.

888's goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its greatest assets; therefore it makes an immense effort to establish customer satisfaction building relationships through service, honesty, advice and trust with each and every member.

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an on line casino and Poker Room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a Member.

888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 full time employees.

Last year 888.com was the proud recipient of Best Online Casino and Best Online Operator of the Year at the egaming Awards. 888.com was also voted 'Best online casino 2005' at the Inside Edge magazine and has since received "Best online Casino 2006" at the UK Gambling Awards. The Inside Edge and UK Gambling Awards were voted for by over 700,000 readers.

A leader in Online Gaming since 1997, 888.com is constantly recognised for its commitment to an uncompromising gaming experience. 888.com was a founding member of eCOGRA. eCOGRA is an independent standards authority for the online gaming industry which is committed to protecting online casino and poker players around the world. The non-profit organization addresses the most important issues to players: fast payouts, fair gaming, responsive and efficient service and responsible operator conduct.

eCOGRA provides an international framework of best operational and player practice requirements enforced through inspections, reviews, and continuous monitoring by independent global audit companies. To date, 66 sites comply with these requirements and have been awarded the coveted "Play it Safe" Seal that identifies to players the safest online gaming sites on the Web. For more information on how eCOGRA is constantly improving standards in online gaming for players everywhere, go to www.ecogra.org.

Gambling continues to grow as Britain's favourite pastime. Since 2003, there has been a 566% rise in the amount of money staked online -- as revealed in the 888.com casino report this month. At present, 4 million UK visitors gamble online each month, with 29% of the British public having played at least one casino game.

888.com continues to cement its position as a leading authority in gaming entertainment. Since July 2004, 888.com has been the main sponsor of FA Premier League Middlesbrough Football Club, and recently, became the main sponsor of Sevilla FC. 888.com is now the title sponsor of the 888.com World Snooker Championships, held at The Crucible in Sheffield and is also the associate sponsor of snooker's Royal London Watches Grand Prix, Maplin Electronics UK Championship and Saga Insurance UK Masters. 888.com also has individual associations with four of the top snooker talents in the world; they are Ronnie O'Sullivan, Graeme Dott, John Higgins and Ding Junhui.

About DTI SOFTWARE
DTI Software ( www.dtisoft.com ) was created in Montreal (Canada) in 1995. DTI has been a pioneer in the creation of In-flight Entertainment (IFE) interactive applications. In close partnership with the major hardware providers of the industry, DTI has expanded its IFE offering to include Graphic User Interface (GUI) design, Interactive Games and Infotainment applications. With over 71 airline customers, DTI is the fastest growing provider of IFE games and applications in the industry and its product leadership has translated into market leadership.

Moreover, DTI boasts a wide catalogue of over 90 games and applications of which many operate with world-class licences and Licensors, such as Electronic Arts, The SimsTM, Disney (Buena Vista Games), BerlitzTM, TetrisTM, Atari classics, Hasbro classic games titles, Chess master Garry Kasparov, and Celador International (Who Wants To Be A Millionaire?TM), among others.

Press Release - 2007-05-02 09:24:30